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THE "TYPICAL" CRUISE WEST GUEST: Well-educated, well-traveled individuals who have researched their travel options well, and who both recognize and appreciate the distinct advantages - the value - of small-ship cruising. 
HOW TO IDENTIFY OUR GUESTS 1. Look for Clients Who Appreciate the Unusual
Your clients can experience wonders they've never dreamed of - a visit to a native Russian fishing village, dinner with an Alaskan oyster farmer, a chance to swim with sea lions. The client who's right for our small-ship explorations is looking for a lot more (or a lot less) than a big city-sized cruise ship can offer them.

2. Listen for Clients Who Thrive on New Experiences
Age is not the most important defining factor for making the Cruise West match. More important is their interest in expanding their horizons. A 35-year old who's interested in whale watching is just as likely to choose Cruise West as a 55-year old who has always wanted to cross the Arctic Circle.

3. Seek Clients Who Look for Lifetime Value
Cruise West is not for bargain hunters. Our unique small-ship cruise experiences are for clients who understand the value of a lifetime, life-changing encounter.
ATRIBUTES BY DESTINATION
 DESTINATION INTERESTS MAY ALSO BE INTERESTED IN
Active Lifestyle
Field & Stream type activities
High interest in technology
Do it yourselfers
Guests who travel with us to Alaska are generally interested in all other destinations.
Cruise vacations 
Home & Hearth type activities
Do it yourselfers
Grandchildren

The Columbia & Snake Rivers

Cruise vacations 
Investors
Grandchildren
Handicrafts

British Columbia

Camping and hiking
Athletics
Some interest in art & culture
Do it yourselfers
Foreign travel
Snow skiing
 

Mexico's Sea of Cortes

Environmental issues and wildlife
High Culture type activities
Interest in technology
Home & Hearth type activities
Foreign travel
Boating and sailing
Photography

Alaska
Costa Rica & Panama