Cruise West Agent Resources

THE "TYPICAL" CRUISE WEST GUEST: Well-educated, well-traveled individuals who have researched their travel options well, and who both recognize and appreciate the distinct advantages - the value - of small-ship cruising.

HOW TO IDENTIFY OUR GUESTS 1. Look for Clients Who Appreciate the Unusual
Your clients can experience wonders they've never dreamed of - a visit to a native Russian fishing village, dinner with an Alaskan oyster farmer, a chance to swim with sea lions. The client who's right for our small-ship explorations is looking for a lot more (or a lot less) than a big city-sized cruise ship can offer them.

2. Listen for Clients Who Thrive on New Experiences
Age is not the most important defining factor for making the Cruise West match. More important is their interest in expanding their horizons. A 35-year old who's interested in whale watching is just as likely to choose Cruise West as a 55-year old who has always wanted to cross the Arctic Circle.

3. Seek Clients Who Look for Lifetime Value
Cruise West is not for bargain hunters. Our unique small-ship cruise experiences are for clients who understand the value of a lifetime, life-changing encounter.

ATRIBUTES BY DESTINATION

DESTINATION	INTERESTS	MAY ALSO BE INTERESTED IN
	Active Lifestyle Field & Stream type activities High interest in technology Do it yourselfers	Guests who travel with us to Alaska are generally interested in all other destinations.
	Cruise vacations Home & Hearth type activities Do it yourselfers Grandchildren	The Columbia & Snake Rivers
	Cruise vacations Investors Grandchildren Handicrafts	British Columbia
	Camping and hiking Athletics Some interest in art & culture Do it yourselfers Foreign travel Snow skiing	Mexico's Sea of Cortes
	Environmental issues and wildlife High Culture type activities Interest in technology Home & Hearth type activities Foreign travel Boating and sailing Photography	Alaska Costa Rica & Panama