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THE KEY TO SELLING CRUISE WEST is to promote the value, not the price.  A lower priced trip that does not meet your clients' expectations is a bad value.  
THE VALUE OF CRUISE WEST
  • Cruise West offers life-enriching experiences in extraordinary destinations.
  • Small ships can go where large ships cannot - through narrow waterways, to tiny ports, and to islands, inlets and coves without docks.
  • Our focus is on up-close experiences with a focus on the destination, rather than the ship itself.
  • One excursion or activity is included in all ports of call and shore stops.
  • Flexible itineraries mean we can stop and linger to watch whales and other wildlife.
  • An Exploration Leader offers expert narration on every sailing, and on our escorted land tours.
  • Special guest speakers and local guides add insider insights.
  • Tipping is neither expected nor required.

SMALL VS. BIG
Small Ship Big Ship Comparison

# of Passengers
Atmosphere
Cruise focus
Tipping
Wildlife detours
Open seating at meals
Included activity in every port
Inflatable craft landings
Under 138 guests
Casual
Destination
Not Expected
Yes
Yes
Yes
Yes
500-3,500+
Dressy
Ship
Expected
No
No
No
No